FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms
Hunton Andrews Kurth
JANUARY 27, 2022
In connection with this action, the FTC sent letters to 10 third party review management companies notifying them that avoiding the collection or publication of negative reviews violates the FTC Act. The FTC issued two new guides for businesses on soliciting reviews, one directed to marketers , the other to online platforms.
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