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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

The popularity of online shopping has created enormous opportunities to reach new customers, but this has come at a cost. Just last year, total returns accounted for $761 billion in lost sales for U.S. Exacerbating the situation, these same shops lost $10.30 Turn Returns Upside Down. retailers, according to NRF.

Returns 279
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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

Now, industry reports point to the possibility that the traditional Thanksgiving weekend — filled with frenzied shoppers in crowded stores and shopping malls — could be gone for good. As we’re experiencing that second wave of the virus and more closures, if anything, the pendulum will continue to swing in favor of digital and online shopping.”

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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

Retail TouchPoints

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. However, Google Shopping clicks still rose 11%.

ATS 191
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Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season

Retail TouchPoints

27) dropped considerably in comparison to last year. Overall, the four days from Thanksgiving through Sunday were down -49% compared to 2019. This was a given considering most major retailers and shopping centers decided to stay closed this year to give some time back to their associates. 26) and Black Friday (Nov.

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. Holiday shopping insights from the Adobe Digital Economy Index predict that ecommerce will become even more ubiquitous, with U.S.

Consumer 255
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Communication Will be Key for Merchants This Holiday Season

Retail TouchPoints

The 2020 ecommerce holiday shopping and shipping season is expected to eclipse years past. Brick-and-mortar sales — which will account for 81.2% Winter elements have historically been unkind to packages, which as a side note is why shipping insurance is a good idea during the winter. of total U.S. Consumers Want Options.

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. In fact, Salesforce has already predicted that the modest growth of the 2021 holiday shopping season could foreshadow this year , with Q1 data showing a 3% YoY decrease in global digital sales.