Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value
Retail TouchPoints
APRIL 29, 2022
The popularity of online shopping has created enormous opportunities to reach new customers, but this has come at a cost. Just last year, total returns accounted for $761 billion in lost sales for U.S. Exacerbating the situation, these same shops lost $10.30 Turn Returns Upside Down. retailers, according to NRF.
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