Remove tag exclusions
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How Tag Heuer is evolving to stand the test of time

Inside Retail

Global watch brand Tag Heuer is gearing up to grow in Australia after going through a period of consolidation. Here, we speak with the brand’s general manager, Van Mulryan, about the new Tag Heuer boutique in Adelaide, the increased demand for luxury items and how her upbringing has shaped her career.

Boutique 264
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Petco Opens NYC Flagship Focused on its Private Label Brand Reddy

Retail TouchPoints

First launched in 2018, Reddy is a premium lifestyle brand aimed at urban millennial pet parents, featuring a range of functional, sustainably made pet products including apparel, collars, leashes, harnesses, beds, bowls, feeders and travel accessories. Petco plans to release new products that will be exclusive to the store in coming months.

Boutique 254
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Do Retail Algorithms Enhance Efficiency or Exclusivity?

Retail TouchPoints

To give an example, Google Photos (rightfully) came under fire in 2015 after it tagged two Black people as gorillas. The unacceptable error was attributed to the fact that the app was not adequately trained to identify and tag people of color. Algorithms in retail are ultimately more effective than exclusive.

Consumer 262
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

Aesthetic luggage for everyone on-the-go wear American on-the-go brand Béis was founded by actor and entrepreneur Shay Mitchell in 2018 to fill a gap in the luggage market for functional travel products that were chic, and affordable. The team and I ask each other, what would make it easier when I leave the house?” Mitchell added.

Marketing 246
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Three Ways Retailers Can Avoid Accessibility Lawsuits and Reach Even More Customers Online

Retail TouchPoints

Title III of the ADA states that “public accommodations must comply with basic nondiscrimination requirements that prohibit exclusion, segregation, and unequal treatment.” The rate of ADA-based web and app lawsuits jumped by 177%, from 814 in 2017 to 2,258 in 2018, according to a Venture Beat analysis. Add Toggles.

Consumer 299
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4 Benefits of Using Staff Exclusion for Your Business

V Count

The V-Count staff exclusion solution is a vision-based technology that anonymously detects and excludes staff traffic from the total in/out visitor count to obtain accurate data and actual conversion rates. How Your Business Can Benefit from Staff Exclusion . Staff privacy is taken into account with anonymous tags. All-in-one.

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Chico’s Taps the Power of Personal Connections to Virtually Connect Associates and Shoppers

Retail TouchPoints

In 2018, the brand partnered with Salesfloor to deploy a new mobile platform for associates — known as StyleConnect — combining clienteling and mobile checkout with a customer-facing interface embedded on the retailer’s ecommerce site. Associates also can tag customers as VIPs and target the VIP customer segment to send them exclusive offers.