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Glossier Bolsters C-Suite with New Creative, Marketing and Commercial Officers

Retail TouchPoints

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

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BJ’s Wholesale Club Names Interim Leader President and CEO

Retail TouchPoints

BJ’s Wholesale Club has appointed Bob Eddy as the company’s new President and CEO. In 2018, he added Chief Administrative Officer to his title. Baldwin, Executive Chairman of BJ’s Wholesale Club in a statement. “We Eddy stepped in as Interim CEO on April 9 when then-President and CEO Lee Delaney passed away unexpectedly.

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Under Armour Names New Americas President, Chief Legal Officer

Retail TouchPoints

24, David Baxter will be promoted to President of the Americas, succeeding Stephanie Pugliese, who is stepping down and leaving the company; and Mehri Shadman has been appointed Chief Legal Officer and Corporate Secretary as current Chief Legal Officer John Stanton retires after 16 years with the company.

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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. Since launching the brand in 2018 in Australia and New Zealand, we’ve seen over 200 per cent increase in sales. [It]

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. ” This is contrary to the traditional strategy of wholesale, when brands partner with retailers to distribute products in bulk for sale by those retailers. Why Is D2C Popular?

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Top 5 B2B Marketing Strategies to Drive Sales

Independent Retailer

The purpose of lead generation is to find potential customers and convert them into sales, but unfortunately, more than half of marketers do not succeed. A HubSpot study found that 61 percent of marketers struggle to generate leads. Content Marketing. Visual Content Marketing. Written Content Marketing.