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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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With SHEIN Exchange Launch, Retailer Uses Resale to Mend its Wasteful Fast Fashion Ways

Retail TouchPoints

SHEIN is launching its resale program after coming under fire for its fast-fashion practices, with criticism from circular fashion platform ThredUP at the forefront. million for failing to protect shoppers’ data during an October 2018 data breach. The image polishing could help SHEIN prepare for a potential U.S.

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Shein sued for US$100 million by artist over ‘stolen’ design

Inside Retail

An American freelance artist has sued Chinese fast-fashion retailer Shein for US$100 million, alleging the company copied her artwork without permission. Levi Strauss filed a lawsuit in 2018 that was settled out of court. The case is not the first against Shein alleging copyright infringement.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

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The collapse and rebirth of UK fashion giant Missguided

Inside Retail

Boasting a large selection of everything from ultra-affordable party dresses to £1 bikinis, this fast fashion e-tailer was the preferred choice of the Love Island cast and everyone who wanted to be on the show or wished to look like those on the show. Missguided was once Britain’s most visited online retailer. Self-inflicted wounds.

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Gap is relaunching online in Australia. Will this time be a success?

Inside Retail

The local retailer operated four Gap stores in New South Wales and two in Victoria, but closed them in 2017 and 2018 due to declining sales. But it’s not only the fashion trends that have changed since Gap’s heyday. They flew right in the face of fast fashion.

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At the home of Zara, fast and slow fashion collide

Inside Retail

In Spain’s A Coruna, two contrasting fashion business models collide – pitching the growing demands for the clothing industry to become more sustainable against the constant need to drive sales. Inditex had 565,027 tonnes of garments on the market in 2021, more than the 528,797 tonnes in 2018, according to its annual report.

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