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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

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Here’s why discount luxury business Azura Fashion Group is going circular

Inside Retail

The business helps luxury brands, distributors and wholesalers clear end-of-line and off-season products through online marketplaces, such as Farfetch, Net-A-Porter, Vestiaire Collective and The Iconic, as well as its own e-commerce site, Azura Runway. “We’re Luxury’s discount problem. However, Wood saw an opportunity.

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Rough Week for Retail CEOs: Top Execs Out at Petco, Under Armour, Fossil

Retail TouchPoints

Founder Kevin Plank Returns to Lead Under Armour Kevin Plank will return to Under Armour as the company’s President and CEO, effective April 1, 2024. ” Wall Street seems to be less enthused about the company’s future, however, with shares of Under Armour plunging on the news of Plank’s return to the helm.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

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Meet Revo, the performance sunglasses brand founded by a Nasa astrophysicist

Inside Retail

Revo Sunglasses return to independence Revo Sunglasses was founded by Nasa astrophysicist and optical engineer Dr Mitch Ruda who asked himself the question, what if we used the coatings that protect satellites to shield our eyes from the sun? Robinson Optical Inc, a family-run eyewear company that has been running since 1926, in 2018.

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Online or Offline Sales? Why not Both?

Retail TouchPoints

There are some products consumers will never feel entirely comfortable buying exclusively online. Many consumers prefer visiting a store to give their mattresses a bounce before making a purchase. Consumers can visit a store to physically check out a mattress and then return home to make the purchase online and schedule delivery.