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Claire’s Continues Lifestyle Push with Plans for Branded Products

Retail TouchPoints

Under the multi-year agreement, IMG will bring to market complementary products that support Claire’s brand purpose of inspiring self-expression and individuality, in categories including apparel , fashion accessories and room décor as well as lifestyle and special occasion products.

Planning 250
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Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 200
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Mad Mex returns to Australian ownership, ends Asia expansion plans

Inside Retail

Mexican restaurant chain, Mad Mex, has acquired back the 50 per cent ownership from its Singapore-based venture partner, 4Fingers International, shifting focus to its home market. In 2018, 4Fingers bought 50 per cent of Mad Mex as part of the Australian Mexican quick-service restaurant brand’s expansion into Asia.

Returns 246
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Under Armour Promotes EMEA Head to Newly Created Chief Consumer Officer Role

Retail TouchPoints

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Kara Trent, a seven-year Under Armour veteran, will replace Baratto the SVP/General Manager of EMEA.

Consumer 214
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Madison Reed Names New Marketing and Digital Chiefs

Retail TouchPoints

Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer. The company plans to end 2022 with 80 Bars, up from its current total of 65 locations. Hair color retailer Madison Reed is strengthening its C-suite with two new appointments.

Marketing 198
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Peloton Plans ‘Relaunch’ to Expand Awareness, but Faces Another Recall

Retail TouchPoints

Peloton is planning to relaunch its brand as the struggling fitness company works to shed its old image, but the process will run alongside a new recall involving more than 2.1 million potentially faulty original Bikes. So for example, what we offer for Connected Fitness is all of our content on our hardware along with access to the app.

Planning 211
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Facts and Myths About Video Marketing — The Holiday Edition

Retail TouchPoints

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Myth: Video is expensive to produce.

Marketing 261