Retail TouchPoints

AUGUST 13, 2024

Starbucks initially built its brand around highly localized and immersive community experiences. Niccol’s most recent post at Chipotle, which he has been in since 2018, hint at Starbucks’ continued focus on efficiency and corporate culture. He began his career in brand management at Procter and Gamble.

Customer Experience 264

Customer Experience Store Operations Brand Management Marketing 264

Retail TouchPoints

FEBRUARY 1, 2021

“Consumer demand in the toy category and for Toys ‘R’ Us remains strong, and we will continue to invest in the channels where the customer wants to experience our brand.”. The original Toys ‘R’ Us was liquidated in 2018 , but Tru Kids acquired its intellectual property and resurrected the retailer in 2019.

Brand Management 264

Brand Management Planning Location Management 264

Retail TouchPoints

AUGUST 26, 2024

“Heroes & Villains is and always has been a fan-focused brand. Celebrating the stories we all love is the first priority for us,” explained Doug Johnson, Creative Director and Brand Manager at Bioworld, parent company of Heroes & Villains in an interview with Retail TouchPoints.

ATS 257

ATS Marketing Accessories Apparel 257

Retail TouchPoints

MAY 10, 2021

A recent Greenbook Research Industry Trends Report revealed that empathy is now a KPI that brands are actively tracking, which in turn has led to a rise in “customer closeness” programs.

Consumer 264

Consumer Marketing Accounting Brand Management 264

Wiser

MAY 22, 2023

Where brand awareness tells you how familiar, or “aware,” shoppers are of your business, brand equity refers to the added value on your products as a result of that awareness. 2: Create Brand Associations Brand associations are characteristics of your business that shoppers come to associate with your brand.

Advertising 142

Advertising Marketing Management Shopping 142