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Top 5 B2B Marketing Strategies to Drive Sales

Independent Retailer

The purpose of lead generation is to find potential customers and convert them into sales, but unfortunately, more than half of marketers do not succeed. A HubSpot study found that 61 percent of marketers struggle to generate leads. Content Marketing. Visual Content Marketing. Written Content Marketing.

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Personalization in the Age of GDPR

Retail TouchPoints

In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels. Absolutely not.

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With Web3, Social Media Creators and SMBS Can Get A Much Better Deal

Small Biz Trends

The rise of social media has led to the emergence of a multi-billion dollar “creator economy” that makes it possible for anyone to earn a living by creating and sharing content with their fans. The Limitations Of Centralized Social Media. As of January 2022, his YouTube channel had more than 23.2

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What is Point-of-Purchase Marketing?

Wiser

One of the prime reasons is strong point-of-purchase marketing. Point-of-purchase (POP) marketing targets shoppers while they’re in a buying state of mind, and when done correctly, it can make your products too good to pass up in the moment. What is Point-of-Purchase Marketing and Why is it Important? How does this happen?