Retail Gazette

DECEMBER 28, 2023

She has unveiled plans to create a new “consumer function” arm combining the company’s digital, marketing and customer value proposition teams, led by a newly created role of chief consumer officer. Rothwell has spent 10 years at the gifts retailer, starting as head of account management in 2012.

Grocer 69

Grocer Promotions Fashion Management 69

Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales. Offer free samples.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Store Growers

MAY 16, 2019

In the short time since its inception, they’ve managed to oust a 100-year-old competitor to become the market leader in the luggage space. They turned profitable in 2017 and made $150 million in 2018 selling 500,000 suitcases. Market and Revenue shares of the top US luggage brands. Top 10 branded keywords.

Advertising 52

Advertising Returns Marketing Shopping 52

Store Growers

AUGUST 27, 2019

In 2017 they had projected revenue of $90M. But in 2018 revenue was only $80M. These are still impressive numbers, but it means they missed their 2017 revenue target. This rapid growth attracted the attention of acquirers, which resulted in a sale of the company in October of 2018 for $200M. Search Advertisements.

Merchant Services 35

Merchant Services Advertising Accounting Promotions 35

Retail Geek

AUGUST 29, 2023

So it’s been a very dry IPO market for startups and thus of interior backed investors. Scot: [8:10] Yeah no no they they are there waiting and that’s a good point because when you go public the the companies that take you public in this context they’re all investment banks on Wall Street.

Merchant Services 52

Merchant Services Grocer Advertising Payment Services 52

Indigo 9 Digital

FEBRUARY 13, 2023

But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2018. By 2018 goop had over 8 million subscribers. Paradoxically, going into a crowded market can feel easier. Entering a niche market is much scarier.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Retail Geek

JUNE 25, 2021

Internationally you know in most markets Amazon’s not quite as well penetrated as they are North America So when you say you saw some meaningful growth growth internationally. About three times the growth rate both in Europe and in Asia Pacific than we saw in the US and we also saw. [12:04]

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Indigo 9 Digital

FEBRUARY 28, 2023

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Returns Consumer Promotions 98

Retail Geek

SEPTEMBER 3, 2021

Jason: [4:10] Yeah and II may be uniquely odd in this regard but I do find it amusing and humorous to read the risk factors. 8:26] You know you like if you look at 2018 you said hey they sold 270 million and they lost 22 million on it in 2019 they sold 370 million and they broke even. So what’s a little worrisome about that is.

Advertising 97

Advertising Consumer ATS Marketing 97

Retail Geek

MARCH 18, 2021

California Consumer Privacy Act of 2020 (CPRA) California Consumer Privacy Act of 2018 (CCPA) EU General Data Protection Regulation (GDPR). Apple Identifier for Advertisers (IDFA) – Goes from Opt Out to Opt In Q1 2021 Google Play Services ID for Android (GPS ADID) – Still Opt Out. Third Party Cookies. Conclusion.

Advertising 53

Advertising Merchant Services Dead-Stock Consumer 53

Store Growers

JANUARY 4, 2018

But thanks to the tiny systems I’ve set up, marketing continued to improve. I’ve also had a first breakthrough with my advertising campaigns, so things are looking great for 2018. With that said, it’s time to dig in to exactly what I’ve done during December 2017. Email marketing. CPC: €0.11.

Promotions 37

Promotions Accounting Marketing Target Market 37