A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business
Retail TouchPoints
JUNE 9, 2021
According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. For example, take Amazon’s Wickedly Prime Chicken Noodle Soup.
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