How Touchland Uses Data to Drive Brand Expansion
Retail TouchPoints
MAY 18, 2023
Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks.
Let's personalize your content