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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks.

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A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. Volumes are highly uncertain.

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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. For example, a retailer could allow the consumer to compare other retailers’ prices on their sites, like the price comparison tools insurance companies advertise.

Consumer 279
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. A focused, disciplined advertising approach.

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The Future of Car Kiosks in the Auto Industry

Frank Mayer

Editor’s Note : This blog post was originally published in 2018 and has been updated to reflect the most current industry news. But how can car brands capitalize on the modern-day consumer’s demand for convenience and immediate information while also fulfilling their need to see and experience their product? Conclusion.

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Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

Riley : When I first came on board as CEO in February 2018, I wanted to get us out in front of a lot of consumers. We’ve created multiple Instagram accounts that target different parts of the world. To adjust for this volume, we have changed some fulfillment, shipping and customer service capabilities. and Singapore.

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How Direct-to-Consumer Brands Can Win In-Store

Wiser

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. Below is our ultimate guide that covers all of the considerations brands need to take into account when considering expanding their online business.

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