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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

Last year 60% of Amazon’s retail sales came from third party sellers. In 2017 Jack Ma, co-founder of Alibaba, was asked to compare Amazon’s business model to Alibaba’s and this is what he said : “the difference between Amazon and us. Then in 2017 Alibaba bought a $36.2% Amazon is more like an empire. Do you like this content?

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How Nike is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

and by 2017 it increased to 10.3% In 2016 it hired its first chief digital officer and in 2017 Nike launched an initiative called the Consumer Direct Offense. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. By 2017 Forever 21 decided it would open 40 F21 Red stores within that year alone. But in 2017 some F21 stores were only generating revenues that were half of projected sales.

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CeraVe’s Strategy & Growth: 4 Keys to its Success

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. When Rihanna launched 40 shades of foundation for Fenty Beauty in 2017 the launch almost broke the internet. It was bought by L’Oreal in 2017 as part of a three brand deal for $1.3

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Another retailer that has also faced issues due to a lack of focus is Under Armour. Do you like this content? Become a world class marketer. Just do it.

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Fenty Beauty’s Growth Strategy: What You Need to Know

Indigo 9 Digital

Fenty Beauty launched in 2017 in 17 countries at once, at 1,620 stores (exclusive to Sephora in the United States and exclusive to Harvey Nichols in the UK) a rather unprecedented move that likely would have been more difficult or impossible to execute without the LVMH partnership. The case for inclusivity. Do you like this content?

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Do you like this content?