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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

While shoppers could opt to pay extra for expedited shipping, another option is to pop into a store and walk out certain that they have everything they need. Shoppers would much rather have peace of mind, knowing all their bases are covered, instead of crossing their fingers that retailers will be able to deliver. Ship from Store .

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

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Innovative Incubator Programs are Driving Success for Small Brands

Rangeme

Between 2017 and 2019, large brands in the U.S. Consumers are frequently turning their backs on mainstream companies and looking at what small brands have to offer. based Denzel’s, which features a different pup on every variety of its soft-baked dog chews, almost begging consumers to buy them. lost volume at a rate of 1.5%

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly. Just ask mattress retailer Casper.

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Consumers simply have less money to spend. By 2018 it took 53 weeks.

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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

“Our stores played a pivotal role in the fulfillment of these sales as almost two-thirds of our online revenue [in the fourth quarter of 2020] was either picked up in-store or curbside, shipped from a store or delivered by a store employee. Fast shipping. This is a brand new model," said Alibaba CEO Daniel Zhang in 2017.