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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. What is an integrated digital marketing campaign?

Marketing 294
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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

It’s just a matter of putting policies and marketing campaigns into effect to lure shoppers in. . While shoppers could opt to pay extra for expedited shipping, another option is to pop into a store and walk out certain that they have everything they need. Or, that associate can have it shipped to them instead.

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Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Retail TouchPoints

Fighting Subscription Fatigue as Consumers Shed Memberships As Prime has proven for years, getting customers into a paid membership program can pay off in spades for retailers. The economics for retailers are clear — but what’s less clear is how consumers will respond now that they have so many options to choose from.

Consumer 241
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DTC Activewear Brand Vuori Valued at $4B After Latest Funding

Retail TouchPoints

The company has been profitable since 2017. in the next five years and also has its sights set on international expansion, with plans to launch omnichannel operations in key markets in Western Europe and Asia Pacific next year as well as an innovation center in Taiwan.

ATS 261
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Whole Foods Adds $10 Fee to Amazon Prime Members’ Deliveries

Retail TouchPoints

The retailer instated the delivery fees to avoid raising prices of the groceries themselves, starting with pilots in six markets during the summer of 2021: Portland, Maine; Providence, R.I.; Amazon acquired Whole Foods in 2017 and introduced a free two-hour delivery option in 2018 as it steadily expanded the grocer’s delivery footprint.

Shipping 298
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Finding a Balance Between Free Shipping and Discounts

Wiser

Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. Free Shipping and Discounts During the Holidays . What they initially found shows us why the choice between free shipping and discounts is often so difficult.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. While the pandemic-prompted ecommerce boom certainly played heavily into these results, Florin also credits the deployment of email marketing tools from Omnisend.

Wholesale 236