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Inside Gordon Brothers’ ‘Asset-Light’ Strategy to Rejuvenate the Laura Ashley Brand

Retail TouchPoints

But recently, a lesser-known division of Gordon Brothers found itself in the spotlight when the company sold the iconic British brand Laura Ashley to brand management firm Marquee. The deal was managed by Gordon Brothers Brand Division, which had spent the previous four years revitalizing Laura Ashley after its 2020 bankruptcy.

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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers.

Marketing 321
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Payless Relaunches E-Commerce Business, Plans To Open 300-500 Stores

Retail TouchPoints

After emerging in January from its second stint in bankruptcy since 2017, Payless “is back,” the retailer trumpets on its newly launched e-Commerce site. Margolis, previously president of CAA-GBG ’s Global Brand Management Group, took the helm of the company, now known as Payless Worldwide, in October 2019.

Planning 227
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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

In 2017, the U.S. brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. On the acquisition, WHP CEO and Chairman Yehuda Shmidman said: “Our investment in Toys ‘R’ Us reflects our belief and passion for the brand. business collapsed, saddled with debt.

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New CEO for Kylie Jenner beauty brands

Mass Relators

For Kylie’s beauty business, this includes a refreshed cosmetics product assortment, an omnichannel approach, and a best-in-class DTC website and platform which will finally allow consumers to seamlessly shop the full assortment of her cosmetics and skincare products. luxury brand Coach, where he served as president and CEO for Coach Europe.

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