2017 Advertising Consumer Retail Trends 
Indigo 9 Digital
NOVEMBER 16, 2023
By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.
Indigo 9 Digital
MARCH 9, 2023
Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?
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Indigo 9 Digital
APRIL 4, 2022
Taobao.com is Alibaba’s largest website and it’s a platform where small businesses and individuals sell merchandise to consumers. Tmall.com sells more premium and international brands like Nike and Gap to Chinese consumers. Last year 60% of Amazon’s retail sales came from third party sellers. Then in 2017 Alibaba bought a $36.2%
Rangeme
AUGUST 12, 2022
This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Globally, we’re seeing a rise in conscious consumerism , where consumers shop according to their values. Retail Touchpoints.
Indigo 9 Digital
JULY 21, 2023
By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. Just ask mattress retailer Casper.
Indigo 9 Digital
MAY 3, 2022
Whether it’s Savage X Fenty or Fenty Skin or Fenty Beauty she has done what many retailers have struggled to do, make products that appeal to everyone. Her focus on inclusivity is striking a cord with consumers because it’s authentic. Take a look at how Fenty is winning over consumers by catering to their needs in four critical areas.
Indigo 9 Digital
MARCH 17, 2022
Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Consumers simply have less money to spend. As long as you can measure it."
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