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‘We were on a knife’s edge’: Greenlit Brands’ Michael Ford talks turnaround

Inside Retail

“I would say it’s the most challenging [situation] we’ve faced, and unlike apparel, which you can air freight, in the furniture industry, you’ve actually got to get it in containers and ship it because they’re bulky goods,” he said. . Another 12 months of disruption. to 30 cents in a matter of weeks.

Shipping 147
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How to Protect Your Supply Chain From Cyberattack

Retail TouchPoints

Before the NotPetya attack rampaged through Europe in 2017, affecting companies including FedEx and shipping giant Maersk, few people would have thought a vulnerability in a piece of accounting software could create such devastation. Critical vulnerabilities can be found in unexpected places. Adopt a zero trust approach.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. At that point email marketing was being managed by the team at TAC, which also owns and operates From You Flowers , Eve’s Addiction and Brook & York , among other brands.

Wholesale 236
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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. An easy way to start is with the ad manager available through most platforms. Social media ad managers allow you to target by audience demographic, location and past purchases.

Marketing 294
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Sprout Update: September 2017

Store Growers

During September I found 9 events to cover, but I managed to get only 7 posts out there. Apes In Space Instagram account. I also set up a Twitter and Instagram account to use this “Today’s Apes In Space” concept on Twitter and Instagram. Printful shipping charges: $5.73. Social media. Expenses: $65.32.

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Exclusive Q&A: Can Anything Slow the Amazon Behemoth?

Retail TouchPoints

But why would Amazon be better than IKEA at shipping furniture around? If you order four AA batteries Amazon charges you $2.16 , but it costs them at least $4 to ship it to you. By the way, both of them together accounted for 37% of total U.S. These small, low-value items can’t possibly be making money for them.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Through an Instagram account called ‘Outta The Gloss’, the group detailed their grievances and urged a boycott. One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. As a result, Glossier’s brand value has taken quite the hit.

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