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While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Socialcommerce and live shopping. Socialcommerce is anticipated to grow three times faster than traditional e-commerce by 2025.
and The Meta was like a track keynote from Benjy Shalimar who’s like the VP of Commerce which you know big roll it. precipitous slide that they haven’t seen since their IPO and like 2016 I think, maybe 15 was that that come up at all or no.
Today, the consumers going wild for the brand’s most popular beverage holder, the Quencher, are primarily women, aged anywhere from 10 to 40 years old, who love showing off their tumbler as an accessory for their “outfit of the day” (OOTD) videos on social media. So how did the product come back from the dead?
And this one is fun because I think we actually cover this we’ve been at this podcasting gig for quite a while I think we’ve been at commerce cumulatively between the two of us for. Akash 50-60 years there’s one but we’re even podcasting in 2016 and I remember one tarry longer than the CEO of Macy’s said.
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