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Federal judges rule that Amazon driver’s privacy suit can move ahead

Retail Wire

A federal court has ruled in favor of a former Amazon Flex driver suing the company for violating the California Invasion of Privacy Act and the Federal Wiretap Act. Amazon’s alleged misconduct existed independently of the contract and therefore fell outside the scope of the arbitration provision in the 2016 TOS [terms of service].

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

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How People Counters Safeguard Your Personal Data – Privacy in Real-World Visitor Analytics

V Count

One of the most valid concerns decision-makers have is the personal data privacy of their visitors. Countries across the world have different sets of rules for data privacy. GDPR came into force in May 2018, and the rest of the world uses similar, sometimes nearly identical data privacy standards under different names.

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Personalization in the Age of GDPR

Retail TouchPoints

Walking a Fine Line: Where Personalization and Privacy Concerns Meet. Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. The Data Economy: How do Privacy Regulations Affect Revenue? Privacy-Friendly Data Sources.

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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

While getting the most from your location intelligence is important, 2020 is the year of privacy, and it’s important to prioritize protecting your customers by working with a trusted partner that is committed to leading the way in privacy compliance.

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How Has Web Analytics Changed Over the Years?

Small Biz Trends

In 2016, Google started incorporating machine learning to enable real-time learning. There had been some understandable uproar about privacy rights prior to its release, and so Google created GA4 to be more respectful of user privacy without compromising the data insights. Google Analytics 4. Image: Depositphotos.

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Speech Technology Helps Retailers Deliver on Consumer Expectations for Contactless Shopping Experiences

Retail TouchPoints

billion in 2016, is projected to reach $26.15 Although voice technology provides retailers with the ability to deliver on consumer expectations for contactless convenience, there is some concern over customer privacy and accuracy. This approach enables these devices to respect user privacy. The industry, valued at $5.2

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