2016 Marketing Shopping Target Market 
Inside Retail
MARCH 14, 2024
Skincare makes up over 40 per cent of the total global cosmetics market and the product category continues to grow its market share. The 100 per cent all-natural, vegan and cruelty-free beauty brand caters to the growing demand for ‘clean’ beauty products amidst a broader shift of consumers shopping more sustainably.
Inside Retail
OCTOBER 18, 2023
Iconic British retailer Marks & Spencer (M&S) recently opened the doors to its 16th store in Malaysia, cementing its already significant presence in the Southeast Asian market. In 2016, just after opening its 10th store in mainland China, M&S made a complete exit from the country.
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Inside Retail
SEPTEMBER 15, 2021
British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.
Wiser
JULY 20, 2021
Related: 8 Simple Tactics to Increase Market Basket Size. When we first discussed this topic way back in 2016, Raj Rajaratnam, then the VP of Consumer Insights at Clorox, was saying that “focus groups are probably the most misused tool in our tool kit. This leads to ineffective marketing efforts and can be detrimental to company sales.
Retail TouchPoints
OCTOBER 13, 2022
After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. To find their own unique path to growth, brands must select the combination of components that best suits their messaging, product set and target audience. “So
Indigo 9 Digital
MAY 31, 2022
Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your target market. grocery stores.”
Retail TouchPoints
OCTOBER 13, 2020
Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. Retailers already are using data to streamline operations and better target marketing initiatives. Data Shows Us the Way.
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