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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. With it, businesses can gain insights into the offline habits of their customers and figure out where competitors and partners are located to optimize decisions like site selection. Use Location Data to Better Understand your Audience.

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Dollar General announces officer promotions

Mass Relators

on August 30 announced new leadership promotions and roles for nine officers. Zak Brining has been promoted to senior vice president of corporate store operations. He joined Dollar General in 2016 and has held roles of increasing responsibility in store operations. Dollar General Corp.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Fortunately, there have been advances in both digital technology and customer analytics that dramatically enhance a retailer’s ability to personalize promotions and deliver them through the loyalty program framework. Location: Where is the customer right now? They can be in a store, at home or on the subway. Knowing

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Publix promotes three executives to new roles

Mass Relators

Publix said Thursday that it has promoted three executives. We are excited to announce the promotions of Kyle, Chris and Merriann,” Publix CEO Todd Jones said. These promotions continue to perpetuate our Publix culture of developing associates by preparing them for opportunity. LAKELAND, Fla.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Benefits to retailers and brands include promoting in-store inventory in real time, using Google Shopfronts as a local, digital experience and monitoring the impact of digital advertising. Since 2016, he has become a multiple-published author, including the titles Tactical SEO and Data-Driven Marketing Content.

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Guest Post from Flame Analytics: The Rise of Pop-Up Shops: Benefits and How to Start One

Retail Adventures

Flexibility : Since pop-ups are temporary, they offer flexibility in terms of location, duration, and setup, allowing businesses to adapt quickly to changing market conditions. Choose Your Location : Scout for potential locations that align with your target market and budget. More about Flame Analytics.

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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

In 2016, Amazon dove into the livestreaming waters with the debut of Amazon Live on the Amazon website, app and its Fire TV devices. And to further support its content and commerce efforts, TikTok also is reportedly planning to open studio locations in several U.S. But that’s not all, folks. cities, beginning with Los Angeles.

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