Retail TouchPoints

JULY 27, 2022

Caleres has revealed its executive succession plan after CEO Diane Sullivan announced her retirement, effective Jan. Caleres is the parent company of footwear brands such as Famous Footwear , Blowfish Malibu , Dr. Scholl’s Shoes , Naturalizer and Sam Edelman. 15, 2023, with Jay Schmidt taking the reins as the top executive.

Brand Management 261

Brand Management Fashion Management Consumer 261

Inside Retail

APRIL 3, 2023

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

Accessories 244

Accessories Wholesale Management Brand Management 244

Mass Relators

DECEMBER 20, 2021

. — Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. The 48-year company veteran will be succeeded by Malinda Renfroe.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Wiser

MAY 22, 2023

Brand Equity Can Be Positive or Negative As you continue in your journey to build up your brand’s equity, keep in mind that it is also possible to establish negative equity for your brand. For example, in 2016 Samsung faced extreme backlash when its latest smartphones began to catch fire and even explode in some cases.

Advertising 142

Advertising Marketing Management Shopping 142