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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Once Oatly’s creamy oat milk hit the shelves in America in 2016 it didn’t take too long for the product to take off. By all accounts Oatly is an overnight success.

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. per year on average between 2016-2021.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Consumers are looking for one stop shopping. What we are witnessing is a trend towards more convenient shopping trips.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

With companies like Shopify it has never been easier to set up shop online. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. Between 2018 and 2020 the cost of advertising on Facebook and Instagram more than doubled.

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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

Our philosophy is to empower others to sell, empower others to service, empower, make sure the other people are more powerful than us…Remember one thing, today for ourselves, our last year [2016] is more than $550 billion. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees.

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. First Amazon disrupted traditional brick and mortar shopping by selling online then many entrepreneurs followed suit hoping to grab a piece of the pie. Do you like this content?

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PepsiCo.’s Strategy for Success, 4 Things to Consider

Indigo 9 Digital

While shopping for alcoholic beverages you may have stumbled upon Hard Mountain Dew. Spirits based ready to drink cocktails are hot right now, growing by 226% between 2016 and 2021. This is not an advertising ploy. Celsius Energy advertises its beverages as a healthier option to other diet and energy drinks. billion.