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Retail Statistics You Should Know

Small Biz Trends

The following retail stats from IBISWorld will help you understand the landscape of small specialty retail stores in the US: There are around 131,470 small specialty retail stores in the US in 2021. per year on average between 2016-2021. between 2016-2021. Advertising by Retailers.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Once Oatly’s creamy oat milk hit the shelves in America in 2016 it didn’t take too long for the product to take off. By all accounts Oatly is an overnight success. Being disciplined.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. At that time Facebook was less inundated with ads and direct-to-consumer retailers took advantage of that. Casper now has more than 60 stores and several retail partnerships.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. It began selling a wool sneaker in 2016.

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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

Our philosophy is to empower others to sell, empower others to service, empower, make sure the other people are more powerful than us…Remember one thing, today for ourselves, our last year [2016] is more than $550 billion. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees.

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PepsiCo.’s Strategy for Success, 4 Things to Consider

Indigo 9 Digital

Spirits based ready to drink cocktails are hot right now, growing by 226% between 2016 and 2021. This is not an advertising ploy. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. This is why both PepsiCo. Smaller portion sizes.

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How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

In 2016 Whole Foods decided to give the company a chance by placing Beyond Meat in its meat section. There are countless advertisements with men barbequing burgers or hanging out with their friends as they bond over their favourite protein, read meat. It provided Beyond Meat with one of the best forms of advertising, credibility.