How Madmia went from a “one-person show” to a $10 million business
Inside Retail
FEBRUARY 23, 2023
Identifying a niche in the market for bright, colourful and mismatched socks, founder Tanja Filipovska established Madmia with a silent partner in 2016, after noticing that her friends were losing socks in a pair, and were sometimes bored of wearing two of the same socks. It is projected to hit $10 million in annual revenue in 2023.
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