Inside Retail
MARCH 4, 2024
Baby Boomers should be the prime target market for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis. While luxury and editorial fashion often see diverse age casting as camp, mainstream brands are still catching up.
Inside Retail
JUNE 27, 2022
India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Explosive sales growth.
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Inside Retail
APRIL 28, 2021
Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”. In a way, the frequent changes to Shein’s product catalogue helps to gamify the shopping experience.
Indigo 9 Digital
JANUARY 17, 2023
The retailer was originally called SheInside but the name was shortened in 2015 to Shein. In May of 2021 Shein became the most downloaded shopping app on iOS and Android in the United States, with Amazon coming in second. While Shein is based in China its target market is international. and jeans start at $12.00.
Rain Pros
JANUARY 15, 2023
Opportunity to Collect Valuable Customer Data “Being able to collect customer data enables you to construct a detailed portrait of your target market : who they are, and what makes them tick,” says Small Business Trends. This effectively broadens your potential target market from thousands to millions.
Retail Gazette
DECEMBER 20, 2023
In what the retailer called a “significant milestone for the category”, this autumn M&S unveiled its first dedicated menswear campaign since 2015. The move came as it targeted a store estate fit for the future alongside ensuring a seamless experience for its customers. However, it’s not all about womenswear.
Wiser
AUGUST 17, 2018
If you own a brick and mortar or pop-up shop, you can go old school and advertise your BOGO promotion offline. Besides covering your store with flyers, you can use your store layout to advertise your BOGO promotion by leveraging music, product displays, lighting and even climate control to present the best shopping experience as possible.
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