Remove tag align
article thumbnail

How to Price for Long-Term Growth and Profit

Wiser

You develop a product, produce it, promote it, and sell it. A pricing strategy is a model that determines the best way to align the prices of a company’s products or services with its business goals, product attributes, and consumer demands. Bundle pricing is when you price two or more items together under one price tag.

article thumbnail

The Google Ads Strategy of Purple Mattresses

Store Growers

The company launched back in 2015 with a $171,000 Kickstarter campaign. Videos can easily have a price tag of $500,000. It seems to me that Purple is aligning its Shopping Ads strategy with that of its Search Ads: maximizing the impact on branded queries. In this article, I will show you how their unlikely story played out.