Inside Retail
MARCH 4, 2024
Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If
Inside Retail
JULY 4, 2023
Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I These were the few countries that were very open in terms of their markets, it was very easy to get into. Buying power is still very much an issue in Malaysia.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inside Retail
JUNE 27, 2022
India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.
Inside Retail
APRIL 28, 2021
In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”. None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions.
Indigo 9 Digital
JANUARY 17, 2023
The retailer was originally called SheInside but the name was shortened in 2015 to Shein. While Shein is based in China its target market is international. In the United States, Shein has a 40% share of the fast fashion market with sales reaching $16 billion in 2021. Shein sells cheap, really cheap clothing.
Rain Pros
JANUARY 15, 2023
Opportunity to Collect Valuable Customer Data “Being able to collect customer data enables you to construct a detailed portrait of your target market : who they are, and what makes them tick,” says Small Business Trends. This effectively broadens your potential target market from thousands to millions.
Retail Gazette
DECEMBER 20, 2023
M&S achieved a market leading position in womenswear this summer, taking a 9.5% slice of the UK’s clothing and footwear market, marking the first time it took the number one spot for four years. But how did M&S manage to win over fashion shoppers amid intense competition across the market? And it is paying off.
Expert insights. Personalized for you.
264 
Let's personalize your content