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Goat Group: 7 Things You Need to Know About its Strategy & Growth

Indigo 9 Digital

GOAT Group which was founded in 2015 is also the home of Fight Club, a chain of consignment stores for rare shoes, as well as Grailed a streetwear resale site. When they launched Goat, they really hit the right market segment. Since 2015 GOAT Group has gone quickly, garnering a valuation in the billions.

Apparel 97
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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

The state of the fragrance market The rise of niche fragrance brands comes at a time of overall growth in the sector. In the first quarter of 2021, fragrance sales were up 45 percent from the year prior, despite the average retail price for fragrance products growing by 15 percent in the same time period. Data from Market.us

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Scaling Up Sales in Enterprises: Weighing Discounts Against Free Shipping

Wiser

When it comes to online retail, pricing strategies can make or break a business’s success. Discounts have been a traditional marketing tactic for as long as commerce itself has existed. On the other hand, free shipping has emerged as a potent marketing strategy in the era of eCommerce.

Shipping 148
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10 Things You Need to Know About the Jordan Brand’s Success & Growth

Indigo 9 Digital

Virtually every Jordan release is limited edition, meaning there is never enough to satisfy the market demand,” said Jesse Einhorn, senior economist at StockX. Jordans typically sell for 54% above the average retail price. The market for performance basketball shoes peaked in 2015 and is now in decline.

Apparel 98
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How to Price for Long-Term Growth and Profit

Wiser

In reality, a pricing strategy needs to be baked into the entire process. You can’t create a product without understanding where it fits into the market. If that’s the case, does the pricing reflect the value? Internally, the factors that should influence the pricing strategy you choose include: Revenue targets.

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How to Sell on StockX

Small Biz Trends

As the resale market continues to grow, it is proving to be an excellent way to make money. Small businesses can use websites such as StockX for buying and selling, and start to capture some of the resale market. At its core, StockX is a resale market used for authentic sneakers (i.e., What is StockX? collectible sneakers).

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How Buy One, Get One Can Improve Your Sales

Wiser

Advertise on mobile channels by leveraging social media and email marketing to reach out to shoppers on the go. Social media is growing and retailers cannot afford to ignore it. Depending on your target market, how you use social media should vary to match their usage patterns. According to Stone Temple, 63 percent of U.S.