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Which Retail Trends Show How Important Technology Is In 2024?

365 Retail

Innovations like e-wallets, advertising services, and smartphones have all helped to make this a constantly changing area with the chance to reach an ever-greater potential market. The move online hasn’t just affected retail, as we can see with the example of fun online slot machine games. appeared first on Retail News and Events.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Your grandma shops online. But for retailers, having an online strategy isn’t enough — especially if it’s an outdated one, and only designed for one generation. A new generation of shoppers, Gen Z, are bending online shopping to their will. Three suggestions: Adapt to where and how Gen Z wants to shop.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. Nike put nearly all of its marketing dollars behind Michael Jordan with that contract. In 2018 Nike took another risk during its 30th anniversary marketing campaign.

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Goat Group: 7 Things You Need to Know About its Strategy & Growth

Indigo 9 Digital

GOAT Group which was founded in 2015 is also the home of Fight Club, a chain of consignment stores for rare shoes, as well as Grailed a streetwear resale site. When they launched Goat, they really hit the right market segment. Since 2015 GOAT Group has gone quickly, garnering a valuation in the billions.

Apparel 97
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The Men’s Beauty Care Market is Groomed for a Successful Future

Rangeme

And that care is showing in sales: the men’s beauty and personal care (BPC) market is expanding, with 2.2% According to market research company Kantar, 44% of British male consumers care about maintaining their appearance so across the Atlantic, the men’s BPC picture is the same. Man-shopping. In the U.S., last year over 2019.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

The most famous exit of all time is when Target abandoned 133 stores in 2015 after failing to make the model work after only two years in Canada. But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. So the question is, is it us or is it them?

Apparel 97
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11 Things You Need to Know About Shein

Indigo 9 Digital

The retailer was originally called SheInside but the name was shortened in 2015 to Shein. In May of 2021 Shein became the most downloaded shopping app on iOS and Android in the United States, with Amazon coming in second. While Shein is based in China its target market is international. and jeans start at $12.00.