Indigo 9 Digital

MAY 3, 2023

Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. Nike put nearly all of its marketing dollars behind Michael Jordan with that contract. In 2018 Nike took another risk during its 30th anniversary marketing campaign.

Marketing 98

Marketing Consumer Retail Trends ATS 98

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers.

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

MAY 19, 2023

When you look at the retail sector it tends to be the top of the market, luxury retailers and the lower end of the market, discount stores that perform the best. You can see where the market is headed when retailers like Shein who also sell clothing at rock bottom prices continue to thrive.

Fast Fashion 52

Fast Fashion Advertising Returns Fashion 52

Indigo 9 Digital

JULY 21, 2023

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

MARCH 9, 2023

66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. Some of the most successful retailers today include Dollar General, Dollar Tree, Target, Costco and Walmart. Customers love it but it’s costly for retailers. Do you like this content?

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Small Biz Trends

MAY 18, 2021

As the resale market continues to grow, it is proving to be an excellent way to make money. Small businesses can use websites such as StockX for buying and selling, and start to capture some of the resale market. At its core, StockX is a resale market used for authentic sneakers (i.e., What is StockX? collectible sneakers).

Payment Services 131

Payment Services Shipping Accounting Thrift Store 131

Indigo 9 Digital

JANUARY 12, 2023

Walmart saw a future in discount retailing and aggressively went after that market chipping away over time at consumers that once would have shopped at Sears. Most mid-priced retailers like Sears or JCPenney or Gap are struggling not just because of poor assortments but due to consumer economics. billion and $32.6

Merchant Services 111

Merchant Services Consumer Management Department Stores 111