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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

This new way of shopping is a powerful retail trend toward simplifying, speeding and improving the online shopping experience. But an online presence is necessary, as consumers typically research and review before purchasing. It is critical to provide consumers the right offer at the right time in the right location.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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On Fire: Where Consumers are Buying Today’s Most Popular Smoking Products

Rangeme

and is often a driver for consumers to visit a store —especially in the convenience channel. in the four weeks ending May 15, 2022, in all multi-unit retailers. Convenience stores are also a top location for CBD purchases, with 29% of consumers making purchases there and a quarter of people visiting at least once a day.

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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Shake Shack may not have the sales or reach of a McDonald’s but it does have a place in the hearts of millions of consumers. Since the hot dog stand was so popular Meyer decided to bring the stand back to the park for two more summers before deciding to open the first Shake Shack location in Madison Square Park in 2004.

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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

Taobao.com is Alibaba’s largest website and it’s a platform where small businesses and individuals sell merchandise to consumers. Tmall.com sells more premium and international brands like Nike and Gap to Chinese consumers. Alibaba also has a grocery chain called Hema which has over 250 locations in China.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. While stores will always have value all brands are rethinking how best to serve their consumers digitally. In 2015 Farfetch purchased Browns, a luxury fashion boutique in London.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?