Remove tag public-companies
article thumbnail

Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Consumers are at the heart of all we do. Recognising this underserved market, Sugar cosmetics entered the Indian market around the middle of 2015 to ‘enable women to explore, crack the code and relish in beauty products that were created for them to feel confident in their own skin.’. The Indian landscape. Explosive sales growth.

Consumer 130
article thumbnail

How Ritual Vitamins Makes $663,724/Mo With Google Ads

Store Growers

Today we’re taking a closer look at the Google Ads of Ritual Vitamins. So in this article, we’ll look at which campaigns they’re running, what they’re spending and what they are making! Ritual Vitamins has been around since 2015 and aims to bring more transparency to supplements. Let’s dig in!

article thumbnail

The Google Ads Strategy of Purple Mattresses

Store Growers

The company launched back in 2015 with a $171,000 Kickstarter campaign. I got this information from investor documents they used when selling the company early 2018). Video is at the cornerstone of what makes Purple tick. Then afterward, they look at the difference in branded search queries between the two groups.