How IKEA and Grove Collaborative Help Consumers Act on Their Sustainable Intentions
Retail TouchPoints
JANUARY 20, 2022
The study found that while 62% of respondents said they are willing to change their purchasing habits to reduce their environmental impact (up from 57% two years ago), only 31% said that sustainable products made up most or all of their last purchase. Executives from both companies spoke at the2022 NRF Big Show , which took place Jan.
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