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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Retailers in particular use this tactic a lot.

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H&M posts surprise profit, despite slow seasonal sales

Inside Retail

The company said consolidating the earnings of its Sellpy second-hand platform had boosted earnings by about 1 billion crowns, but warned that H&M’s overall sales for the spring season had been delayed in many markets by cold weather. The Swedish group’s stock closed at 122.86 H&M’s share price has risen 9.5

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What Europe’s upcoming ban on unsold textiles means for fashion

Inside Retail

Earlier this year, the European Commission (EC) announced its 2030 vision for textiles, moving the goalposts once again when it comes to sustainable and circular solutions for fashion’s waste problem. It envisions that fast fashion will be out of fashion, and that economically profitable re-use and repair services will be widely available.

Fashion 245
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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

This collaboration became a milestone in the luxury industry, showcasing the potential of unexpected partnerships between luxury brands and an unconventional partner seemingly at the opposite end of the design spectrum, a street wear brand. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

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Why Amazon, Rent the Runway, Etsy are betting on resale

Inside Retail

Uniqueness is one of the most coveted elements of fashion for many style-conscious shoppers, and in a world drowning in new brands, buying vintage or resale is the best option to find something truly special. “To Even e-commerce giant Amazon is entering the resale market. Rent the Runway has a good chance of making this a success.

Fashion 246
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11 Things You Need to Know About Shein

Indigo 9 Digital

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. The retailer was originally called SheInside but the name was shortened in 2015 to Shein.