Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Ad Spend and Product Popularity. Issues With ‘National’ Ads.

Advertising 299

Advertising Marketing Promotions Consumer 299

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail Geek

NOVEMBER 20, 2023

” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. End of story, full stop.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64

Store Growers

JANUARY 29, 2019

The company launched back in 2015 with a $171,000 Kickstarter campaign. Other direct-to-consumer mattress brands like Leesa have raised $32M. If you compare those brands, they all look pretty similar: Sell direct-to-consumer. This kind of placement is the big leagues when it comes to online brand awareness advertising.

Advertising 64

Advertising Marketing Shopping Promotions 64