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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

Monk tagged the brand on her Instagram account around 2019, and there was a huge spike in traffic to the website and sales. “We The sisters worked in the same airline company, before starting a boutique store in 2015. At the time, everyone wore big glasses, as reflected by shows like The Kardashians.

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1% Some brands have further reinforced this behaviour by providing additional prizes for consumers who share their photos of the product and tag the brand in their social media posts.

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What Is Facebook Marketplace?

Small Biz Trends

Facebook users who have an account can buy and list items for free. It all began with Buy and Sell Groups that were launched in 2015. Facebook Marketplace is Free: You only need a Facebook account to add a Marketplace listing. Facebook Marketplace has some product categories for business pages you should look at.

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How Ritual Vitamins Makes $663,724/Mo With Google Ads

Store Growers

Today we’re taking a closer look at the Google Ads of Ritual Vitamins. Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads. Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads. Like this keyword: At only $0.55 Let’s dig in!

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The Google Ads Strategy of Purple Mattresses

Store Growers

The company launched back in 2015 with a $171,000 Kickstarter campaign. They had two options: Do the same than their competitors but try to do it better. Do something different. As we’ll see later, doing #1 required a ton of cash which they didn’t have. They do almost everything in-house. Here is how.

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Jason & Scot Show Episode 281 – Mark Mahaney, author and top internet analyst

Retail Geek

Episode 281 is a discussion with Mark Mahaney Senior Managing Director at Evercore ISI and author of Nothing but Net: 10 Timeless Stock-Picking Lessons from One of Wall Street’s Top Tech Analysts.