Retail TouchPoints

DECEMBER 29, 2021

In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks. D2C as a business model has always been around.

Beauty and Health 290

Beauty and Health Consumer Marketing Management 290

Inside Retail

NOVEMBER 20, 2022

Together, they both collaborate on product design. Monk tagged the brand on her Instagram account around 2019, and there was a huge spike in traffic to the website and sales. “We The sisters worked in the same airline company, before starting a boutique store in 2015. But they were willing to learn it all from scratch.

Accessories 130

Accessories Boutique Wholesale Marketing 130

Store Growers

JANUARY 29, 2019

The company launched back in 2015 with a $171,000 Kickstarter campaign. In the years following the did more crowdfunding campaigns to launch new products like their pillow and pet bed. Other direct-to-consumer mattress brands like Leesa have raised $32M. Similar product. Prefer the video version? Purple sells mattresses.

Advertising 64

Advertising Marketing Shopping Promotions 64

Retail Geek

NOVEMBER 23, 2021

Episode 281 is a discussion with Mark Mahaney Senior Managing Director at Evercore ISI and author of Nothing but Net: 10 Timeless Stock-Picking Lessons from One of Wall Street’s Top Tech Analysts. I Nostalgia requires me to ask though I am staring right now at a pets.com. Dot-com boom.

Marketing 52

Marketing Merchant Services Advertising Shipping 52