The Google Ads Strategy of Purple Mattresses
Store Growers
JANUARY 29, 2019
The company launched back in 2015 with a $171,000 Kickstarter campaign. Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team. Video is at the cornerstone of what makes Purple tick. In this article, I will show you how their unlikely story played out.
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