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The Google Ads Strategy of Purple Mattresses

Store Growers

The company launched back in 2015 with a $171,000 Kickstarter campaign. Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team. Video is at the cornerstone of what makes Purple tick. In this article, I will show you how their unlikely story played out.

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How Ritual Vitamins Makes $663,724/Mo With Google Ads

Store Growers

Today we’re taking a closer look at the Google Ads of Ritual Vitamins. So in this article, we’ll look at which campaigns they’re running, what they’re spending and what they are making! Ritual Vitamins has been around since 2015 and aims to bring more transparency to supplements. Let’s dig in!

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Jason & Scot Show Episode 281 – Mark Mahaney, author and top internet analyst

Retail Geek

Episode 281 is a discussion with Mark Mahaney Senior Managing Director at Evercore ISI and author of Nothing but Net: 10 Timeless Stock-Picking Lessons from One of Wall Street’s Top Tech Analysts. I Nostalgia requires me to ask though I am staring right now at a pets.com. Dot-com boom.