Puma’s Strategy: 4 Keys to its Success
Indigo 9 Digital
FEBRUARY 23, 2023
Puma decided about five years ago it had to do a better job with its shoes in the performance category. “We More women are running than ever before and starting to dominate the category,” Longin said. “We Nike has already sued Lululemon for patent infringement on those shoes showing just how lucrative this market segment is.
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