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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce.

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Walmart-Owned Flipkart Raises $3.6B to Fund Next Stage of Growth in India

Retail TouchPoints

Myntra, which the group acquired in 2014, is among the leaders in the fashion category in India. One of the group’s core strengths is its logistics and supply chain arm Ekart , which employs more than 100,000 people and makes deliveries to more than 90% of the addressable pin-codes in India.

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Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

The social-commerce app matches women with a contributor sharing a similar body type who can guide them on the best styles to suit their physical characteristics. Neill’s background is telecommunications but she said the idea for Mys Tyler had been brewing since 2014, when she was living in New York.

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China’s Antimonopoly Fine Leads to First Quarterly Loss for Alibaba Since Going Public

Retail TouchPoints

The number of active users on Alibaba Group ’s ecommerce platforms topped 1 billion for the first time in fiscal year 2021, but this milestone was tainted by the company’s first quarterly operating loss since it went public in 2014 — a result of the historic antitrust penalty levied against the company earlier this year. billion yuan ($1.2

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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014. In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

Influencer marketing isn’t what it was in 2013 or 2014, where you gave someone a product and they sold it for you,” Dulay said. As it grows, the world of influencer marketing is becoming much more sophisticated and nuanced. To create campaigns that perform, Dulay offered three tips: 1. Know what your goal is.

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