Indigo 9 Digital

JANUARY 11, 2023

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Take mattress retailer Casper.

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Indigo 9 Digital

MARCH 30, 2022

billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. Create a seamless link between online and offline retail. While eCommerce represents nearly 50% of retail sales in China today that hasn’t always been the case.

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Indigo 9 Digital

FEBRUARY 28, 2023

Shein, another ultra fast fashion retailer, adds between 500 to 2,000 new items on its website every day. Shein is vertically integrated allowing it to go from design to shipping in as little as three days. Commenting on the growth of Shein TechCrunch wrote : “[Shein] manufactures in China as many apparel retailers do.

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Indigo 9 Digital

MARCH 17, 2022

More than 200 million people shop on Amazon each month. Brands have found success on Amazon Even large and well-established retailers who generate significant traffic can benefit from selling on Amazon. Amazon’s traffic easily trumps that of any other retailer and it is important to have a presence where your customer is.

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Indigo 9 Digital

MARCH 15, 2022

From small retailers to large retailers sufficient foot traffic has never been more important as consumers elect to do more of their shopping online. But it isn’t just online shopping that is affecting location decisions since the majority of retail sales still happen offline.

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Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. First Amazon disrupted traditional brick and mortar shopping by selling online then many entrepreneurs followed suit hoping to grab a piece of the pie. Do you like this content?

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Indigo 9 Digital

MARCH 17, 2022

With online shopping the options for where you can purchase products and services are endless. Because a customer believes they are getting an uncommon deal they are more likely to spend more during the duration of their shopping trip. Macy’s is now adding small Toys “R” Us shops in 400 of its stores this year.

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