Remove 2014 Remove Promotions Remove Retail Trends
article thumbnail

Allbirds’ Strategy, 5 Reasons Behind its Fast Growth

Indigo 9 Digital

We often wondered if the natural, anti-bacterial, anti-odour properties of wool were the answer to our smelly shoes and it led to the question: ‘why had wool never been used to make the upper of a shoe before,’” wrote the brand in its 2014 Kickstarter campaign. That promoted Casper to expand into new categories like bedframes and dog beds.

article thumbnail

How a Popular Beauty Blog Turned into Glossier

Indigo 9 Digital

Weiss then translated a dedicated millennial readership as well as an Instagram following into a set of loyal customers when she launched Glossier in 2014. Glossier decided to capitalize on brand ambassadors, customers that were already promoting its products online for free. Glossier was valued at $1.8 Do you like this content?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

This speaks to the fact that ultra fast fashion brands have not only been ahead of the curve on emerging clothing trends but also on the power of influencers before they became as widely used as they are today. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3.

article thumbnail

5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. She came up with idea that the company should write a book to promote Away as an exciting travel company that people needed to know about. Do you like this content?

article thumbnail

McDonald’s Digital Strategy, 10 Things You Need to Know

Indigo 9 Digital

Since McDonald’s is keen to acquire more digital customers it runs promotions like offering a free 10 piece box of Chicken McNuggets for people who sign up for MyMcDonald’s Rewards. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

Kiosk 52
article thumbnail

Celebrating Diversity in May: AAPI- and Haitian-Owned Brands Make Strides

Rangeme

The Nona Lim brand was born in 2014 and has since expanded as a national brand with noodles, broths, and sauces. RangeMe offers access to retailers and I really appreciate the targeted diversity programs and other category-specific programs. It’s more cost-efficient than trade shows, which can be very expensive.

Outdoor 52
article thumbnail

10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. A lot of times a retailer can’t quite figure out why their business isn’t performing the way they want it to. Do you remember the phone Amazon launched in 2014? billion grocery chain.