B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy
Retail TouchPoints
NOVEMBER 13, 2023
A new sub-brand and wholesale partnership with Walmart: With Marlow, Brooklinen is officially in the pillow business. Brooklinen’s approach illustrates how DTC brands are evolving to not simply be “present” on several channels but to carve a unique presence in new markets and categories while unlocking new revenue streams.
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