2014 Markdowns Merchant Services Promotions 
Retail TouchPoints
JUNE 26, 2023
And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. For example, a customer can scan a 2D barcode on a package of pasta sauce and instantly view ingredients, allergens, recipes and promotions. alongside a large QR code.
Indigo 9 Digital
FEBRUARY 28, 2023
Laura Illanes, a 22-year-old student at the University of South Carolina Upstate, said she gets six free pieces of clothing from Shein each month for promoting the brand to her 36,000 Instagram followers. If you can’t move all of the inventory then markdowns are required which eats into sales per sq. and ultimately profitability.
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