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The Reasons Behind Starbucks’ Great Customer Experience

Indigo 9 Digital

By Tricia McKinnon Long before it became trendy Starbucks focused on the customer experience. For anyone who has tried to create a compelling experience for their customers, one that makes them continually come back for more, they know it’s not easy. A great customer experience is always about a feeling.

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More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends

Retail TouchPoints

in 2014 to 40% in 2019. Even though discount products still make up the bulk of the category, the share of premium private label goods climbed from 15.7% over the past three years. Additionally, the percentage of consumers willing to pay the same or more for private labels over name-brand products rose from 34%.

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10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

By Tricia McKinnon For as much as we hear the words “the customer experience” the experience we have with many retailers often feels less than ideal. In defence of the retail industry delighting customers is not an easy thing to do. Know your customer’s name. Sephora does an excellent job of this.

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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. Create a seamless link between online and offline retail. While eCommerce represents nearly 50% of retail sales in China today that hasn’t always been the case.

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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Back in 2009 it launched its mobile app. Then it began offering in app payments in 2011. Do you like this content?

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Starbucks is a company that has long known that the future of retail is tied to technology. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Starbucks has said in the past that its personalization initiative “is the single biggest driver” of improved spend per customer it has seen. “We

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McDonald’s Digital Strategy, 10 Things You Need to Know

Indigo 9 Digital

While McDonald’s may seem like a traditional brand it has made great strides in modernizing its customer experience. From adding digital ordering kiosks in restaurants to creating one of the most widely used mobile apps in the retail sector many companies are taking cues from McDonald’s. More personalized customer interactions.

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