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Brands Pop into the Surreal as 3D Billboards Surge

Retail TouchPoints

Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. Part of successful advertising is understanding how people engage with their environments. The benefits of this new sensory approach to advertising include: 1.

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J Crew’s catalogue proves that print is still king in the fashion industry

Inside Retail

The strategy behind the catalogue relaunch is not a hail mary to return J Crew to its former glory – the company’s sales are close to US$3 billion this year, according to its CEO Libby Wadle – but rather to evoke a sense of nostalgia amongst customers and reposition itself as the pioneer of all-American style.

Fashion 147
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How to win over the modern savvy shopper

Inside Retail

“We work with thousands of brands to drive a better return on their marketing spend by connecting them to shoppers at the right moment meeting and exceeding consumer expectations and only charging retailers for performance,” explains Wilson. Cashrewards pioneered cashback in Australia, launching in 2014 and has been growing ever since.

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JB Hi-Fi CEO Terry Smart talks growth through Covid, workplace culture

Inside Retail

It’s also the first six-month-period presented by returning chief executive Terry Smart, who said he is thankful the business has such a great team to back him up. Smart was the CEO of JB Hi-Fi until 2014, when he retired, and rejoined the business as CEO of The Good Guys in 2017.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. million on “refunds, returns, and discounts” in 2018.

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

Even Warren Buffett would be impressed with those returns. In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. Kohl’s has a partnership with Amazon where Amazon customers can return their items at Kohl’s stores.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. of retail sales in 2022 in the United States.