Retail TouchPoints

FEBRUARY 21, 2023

That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend. Source: Insider Intelligence But while spending has been stifled due to economic uncertainty, it’s not all gone — so where are advertisers shifting their dollars?

Social Commerce 239

Social Commerce Advertising Merchant Services Shopping 239

Retail Gazette

DECEMBER 28, 2023

Helen Connolly, chief executive, New Look Back in June, New Look promoted its chief commercial officer of two years Helen Connolly to replace Nigel Oddy as CEO. ” Roisin Currie, chief executive, Greggs Greggs revealed that it would promote retail and property director Roisin Currie to CEO, replacing long-time leader Roger Whiteside.

Grocer 69

Grocer Promotions Fashion Management 69

Store Growers

JULY 9, 2019

The site grew fast (up to 10M page views/mo) and enabled Weiss to look beyond the straightforward advertising opportunities. So in 2014, she managed to raise $2 million in venture capital to start Glossier. Which can also be the case for a lot of advertising campaigns they run. Referrals account for 4% of traffic.

Accounting 59

Accounting Shopping Advertising Promotions 59

Store Growers

NOVEMBER 27, 2018

The company sprouted from a successful Kickstarter campaign back in 2014 and is now selling a whole range of men’s and womens shoes. It’s hard to get an exact number, but people in the industry estimate Allbirds spends about $100-500k/mo on advertising. You’ll find out in this post. If you prefer the video version: ?.

Advertising 31

Advertising Returns Accounting Shipping 31

365 Retail

NOVEMBER 16, 2023

Originally coined in Philadelphia during the 1950s to describe post-Thanksgiving traffic congestion, the term has evolved to signify a period where retailers’ accounts transition from ‘in the red’ to ‘in the black’ In the UK context, Black Friday originally referred to the Friday before Christmas, notable for office parties.

Department Stores 58

Department Stores Consumer Advertising Shopping 58