Retail TouchPoints

MARCH 15, 2022

Influencer marketing isn’t what it was in 2013 or 2014, where you gave someone a product and they sold it for you,” Dulay said. Where do you plan to use that content? You might not even want to run it on social media. As it grows, the world of influencer marketing is becoming much more sophisticated and nuanced.

Marketing 275

Marketing Advertising Consumer Marketing Spend 275

A1 Retail

FEBRUARY 12, 2024

Communication and planning with the event organisers, Hyve has been seamless. Ginny Major, eCommerce Home & Living Category Manager, TikTok Shop Global said “Collaborating with Spring Fair has been essential in educating the industry about the value of TikTok Shop and the future of social commerce.

Fashion 59

Fashion Returns Accounting Management 59

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. For 2023, live streaming commerce, still not meaningful in the US. Number five prediction for Jason Retail Geek.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

Retail Geek

JUNE 25, 2021

45:55] Big trend is social commerce and Tick-Tock right and so one of the things I was super interested in was. So I would say it Amazon live felt kind of incremental to me they clearly made some tweaks but they didn’t like it didn’t feel like they.

Apparel 66

Apparel Advertising Marketing Fulfillment 66